ANDREI POPOV ADVISORY

Independent Strategic Finance & Executive Advisor

Helping owners, CEOs and leadership teams strengthen decision-making, improve business performance and align financial, operational and organisational priorities.

Senior CFO/COO-level support during growth, transformation, performance pressure and business complexity.
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Senior guidance for complex decisions

Independent senior-level support where financial, operational and organisational priorities intersect.
Executive leadership experience
15+ years in leadership roles across multinational structures, Dutch private companies and international business environments.
Finance, operations & governance
Practical experience across cash flow, liquidity, FP&A, KPI reporting, investment analysis, governance and controls.
Independent decision support
Objective input to challenge assumptions, clarify trade-offs, align stakeholders and turn priorities into executable decisions.

Strategic advisory areas

Focused executive advisory across strategic finance, operations, governance and transformation, with emphasis on decision quality, performance and execution.

  • 01 / Strategic CFO/COO Diagnostic
    A structured review of business performance, financial and operational visibility, KPIs, governance and priority execution issues, resulting in a practical action plan.
  • 02 / Independent Executive Advisory
    Confidential senior-level support for owners, CEOs and leadership teams facing complex financial, operational or strategic decisions.
  • 03 / Cash Flow &
    Liquidity Review
    Assessment of cash position, liquidity risks, working capital discipline, banking relationships and short-term financial resilience.
  • 04 / Performance, KPI & Management Reporting
    Improvement of planning, forecasting, KPI logic, management reporting and performance cadence.
  • 05 / Investment & Capital Allocation
    Decision support for investment cases, capital allocation priorities, project finance logic, sustainability-related financial considerations and board-level materials.
  • 06 / Governance, Controls & Transformation
    Review of governance, decision rights, internal controls, operating processes and transformation priorities.

Clear outputs, not generic advice

Each engagement is designed to produce practical decision-support materials, clear priorities and a focused execution roadmap.
  • 01 / Executive situation review
    A concise view of the current financial, operational and organisational situation.
  • 02 / Priority & risk map
    A focused view of the key financial, operational and execution risks requiring management attention.
  • 03 / Performance & management visibility roadmap
    A practical framework for KPIs, reporting cadence, accountability and decision-relevant information.
  • 04 / Governance and control gap assessment
    A review of governance gaps, decision rights, control weaknesses and ownership of key processes.
  • 05 / Capital & resource allocation priorities
    A structured view of investment, funding, capacity and resource trade-offs.
  • 06 / 30/60/90-day action plan
    A practical execution plan with immediate, medium-term and follow-up priorities.

How I work

A confidential advisory process that moves from diagnosis to decision and execution.
Confidential initial discussion
Clarify the context, decision pressure, priorities and whether an advisory engagement is the right fit.
Structured diagnostic review
Review business performance, financial and operational visibility, key risks, governance and execution priorities.
Decision roadmap
Frame the key options, trade-offs, ownership and immediate priorities.
Advisory / interim execution support
Support implementation through executive advisory, stakeholder alignment, performance cadence or a defined interim mandate.

Experience, credentials & perspective

A senior finance and operations background shaped across multinational structures, Dutch private companies and international business environments.
  • 15+ years in leadership roles
    CFO/COO-level responsibilities since 2014 across finance, operations, treasury and governance.
  • International corporate background
    Experience within multinational structures, cross-border finance, banking relationships, stakeholder management and regulated environments.
  • Finance, operations & transformation
    Hands-on experience across liquidity and treasury, planning and reporting, KPI frameworks, operational performance and business transformation.
  • Academic and executive education
    Management degrees from Lomonosov Moscow State University, an MBA from Gubkin Russian State University, and executive education in Sustainable Finance from the University of Cambridge and in Finance, Leadership & Strategy from the University of Oxford.

Advisor profile

Andrei Popov
Independent Strategic Finance & Executive Advisor
I support owners, CEOs and leadership teams in clarifying priorities, improving business performance, strengthening financial and operational resilience, and framing key decisions during periods of growth, transformation or complexity.

Where relevant, I also bring a sustainable finance perspective to investment logic, governance and long-term value creation.
Request a confidential discussion
If you are an owner, CEO or leadership team member facing financial, operational or strategic complexity, I am available for selected diagnostic, advisory, fractional CFO/COO and interim mandates.
Email: andrei@andreipopov.com
LinkedIn: linkedin.com/in/andrei-popov-executive
Based in the Netherlands. Available for remote and selected in-person advisory engagements.

Request a confidential discussion