ANDREI POPOV ADVISORY
Independent Strategic Finance & Executive Advisor
Helping owners, CEOs and leadership teams improve financial visibility, optimise liquidity, strengthen governance and structure capital allocation decisions.

Senior CFO/COO-level support during growth, transformation, liquidity pressure and operational complexity.
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Senior guidance for complex decisions
Practical CFO/COO-level support for owners, CEOs and leadership teams facing growth, transformation, fundraising preparation or operational complexity.
Executive leadership experience
15+ years in leadership roles across multinational structures, Dutch private companies and international business environments.
Strategic finance & governance
Practical experience across cash flow, liquidity, FP&A, KPI reporting, investment analysis, governance and controls.
Independent decision support
Objective input to clarify trade-offs, integrate sustainability considerations, improve capital allocation and align stakeholders around key decisions.
Strategic advisory areas

Focused CFO/COO-level advisory to improve cash visibility, optimise liquidity, strengthen governance, structure capital allocation and guide transformation execution.

  • 01 / Strategic CFO/COO Diagnostic
    A structured review of financial visibility, cash flow, KPIs, governance and operational priorities, resulting in a practical 30/60/90-day action plan.
  • 02 / Independent Executive Advisory
    Confidential senior-level support for owners, CEOs and leadership teams facing complex financial, operational or strategic decisions.
  • 03 / Cash Flow &
    Liquidity Review
    Assessment of cash position, liquidity risks, working capital discipline, banking relationships and short-term financial resilience.
  • 04 / FP&A, KPI & Reporting Structure
    Practical improvement of budgeting, forecasting, KPI logic, reporting rhythm and management visibility.
  • 05 / Investment & Capital Allocation
    Decision support for investment cases, capital allocation priorities, project finance logic, sustainability-related financial considerations and board-level materials.
  • 06 / Governance, Controls & Transformation
    Review of governance gaps, internal controls, decision rights, finance processes and transformation priorities.
Clear outputs, not generic advice
Each engagement is designed to produce practical decision-support materials, clear priorities and a focused execution roadmap.
  • 01 / Executive situation review
    A concise view of the current financial, operational and organisational situation.
  • 02 / Cash-flow and liquidity risk view
    A practical assessment of cash visibility, liquidity risks and short-term financial resilience.
  • 03 / KPI and reporting roadmap
    A focused roadmap for management reporting, KPI logic and decision-useful visibility.
  • 04 / Governance and control gap assessment
    A review of governance gaps, control weaknesses, decision rights and process risks.
  • 05 / Capital allocation priority list
    A structured view of investment priorities, trade-offs and capital allocation decisions.
  • 06 / 30/60/90-day action plan
    A practical execution plan with immediate, medium-term and follow-up priorities.
How I work
A confidential advisory process designed to clarify the situation, structure decision logic and define practical actions.
Confidential initial discussion
Clarify the context, decision pressure, priorities and whether an advisory engagement is the right fit.
Structured diagnostic review
Review financial visibility, cash flow, liquidity, KPIs, governance, controls and operational priorities.
Decision roadmap
Frame key risks, options, trade-offs and a practical 30/60/90-day action plan.
Advisory / interim execution support
Support implementation through advisory sessions, stakeholder alignment or a defined interim mandate.
Experience, credentials & perspective
A senior finance and operations background shaped across multinational structures, Dutch private companies and international business environments.
  • 15+ years in leadership roles
    CFO/COO-level responsibilities since 2014 across finance, operations, treasury and governance.
  • International corporate background
    Experience within multinational structures, cross-border finance, banking relationships, stakeholder management and regulated environments.
  • Treasury, FP&A and operational transformation
    Hands-on experience across liquidity management, cash flow visibility, budgeting, reporting, KPI structures and finance-led operational transformation.
  • Academic and executive education
    Management degrees from Lomonosov Moscow State University, an MBA from Gubkin Russian State University, and executive education in Sustainable Finance from the University of Cambridge and in Finance, Leadership & Strategy from the University of Oxford.
Advisor profile
Andrei Popov
Independent Strategic Finance & Executive Advisor
I support owners, CEOs and leadership teams in clarifying priorities, improving financial visibility, strengthening liquidity resilience and framing key decisions during periods of growth, transformation or complexity.

My perspective also includes sustainable finance considerations where relevant to investment logic, governance and long-term value creation.
Request a confidential discussion
If you are an owner, CEO or leadership team member facing financial, operational or strategic complexity, I am available for selected diagnostic, advisory, fractional CFO/COO and interim mandates.
Email: andrei@andreipopov.com
LinkedIn: linkedin.com/in/andrei-popov-executive
Based in the Netherlands. Available for remote and selected in-person advisory engagements.

Request a confidential discussion